Fido empowers millions across Africa to take control of their finances with ease. As a leader in cutting-edge financial technology, Fido clears the way for building credit, securing instant loans, making smart investments, and obtaining tailored insurance. No banker’s hours, no hidden fees—just endless opportunities.
From city centers to rural communities, Fido is breaking barriers and creating financial freedom, providing access to innovative tools and services that foster growth and empowerment. By leveraging advanced technology, Fido is shaping a future of opportunity and financial inclusion across the continent.
Join the team and be a part of leading this transformative change, driving impact where it matters most.
1️⃣ Campaign & Engagement Marketing
• Plan and execute marketing campaigns (email, push notifications, in-app messaging) to improve customer onboarding, engagement, and retention.
• Optimize the customer journey, ensuring smooth onboarding flows and re-engagement strategies for inactive users.
• Run A/B tests and analyze performance to improve campaign effectiveness.
2️⃣ Product Messaging & Education
• Develop clear, compelling messaging for new and existing products.
• Continuously update and improve the Help Center, FAQs, and in-app educational content to ensure users can easily understand how to use Fido.
• Work with customer support to identify common pain points and create self-serve product guides to reduce support tickets.
3️⃣ Go-To-Market (GTM) Execution
• Plan and launch new product features and updates, ensuring all teams (marketing, sales, and customer support) are aligned.
• Create product explainer content (landing pages, blog posts, app store descriptions) that clearly communicate how Fido’s products work.
• Equip the sales and support teams with the right product marketing assets (one-pagers, FAQs, demo videos).
We’re looking for a Product Marketing Manager with 3+ years of experience to help us drive product adoption, engagement, and retention through clear messaging, targeted campaigns, and customer education.
This role is a mix of strategy and execution, where you’ll work closely with product, growth, and customer support teams to ensure customers understand and use our financial products effectively.
If you’re a strong communicator who loves crafting compelling messaging, running campaigns, and optimizing the customer journey, this role is for you!
Who you are
✔ 3+ years of experience in product marketing, growth marketing, or a similar role (preferably in fintech, SaaS, or consumer apps).
✔ Strong storytelling & communication skills – ability to turn complex financial products into simple, engaging messaging.
✔ Hands-on experience with email marketing, push notifications, and lifecycle marketing tools.
✔ Experience managing customer education content (Help Center, FAQs, how-to guides).
✔ Data-driven mindset – comfortable using analytics & insights to optimize campaigns.
✔ Ability to work cross-functionally with product, marketing, sales, and customer support teams.
✔ Experience with A/B testing, CRM tools (e.g., Braze, Iterable, HubSpot), and performance tracking is a plus.
